Assam Academy of Media Studies

Director's Message

With media education ruling the roost and one of the very few sectors managing consistent growth, a career in media make a lot of sense. Owing to the strong impetus for growth from the economic and demographic factors coupled with some regulatory corrections, the sector also recently witnessed increasing foreign investment inflows in most segments of the Entertainment & Media industry.

Vernacular media too saw its share of foreign investment with a strategic equity investment by Independent News & Media in Dainik Jagran, a leading Hindi Daily. In the broadcasting space, most channels beaming into India (such as Walt Disney, ESPN-Star Sports, Star, Discovery, BBC etc.) have established foreign investment subsidiary companies for content development and advertisement airtime sales.

In the television distribution space arena, foreign investment is being drawn by the larger cable operators referred to as 'multi-system operators (MSO)' such as Hathway and Hindujas. In the television content space, the recent investment in Nimbus Communications by a foreign private equity player is seen as the start of a significant trend of foreign investment inflows. With new newspapers, magazines, online media properties, television channels, PR firms, Advertising agencies being launched on regular basis, it makes perfect sense for the youth to get into this rewarding profession.

With more and more News and Entertainment channels coming up in Assam, recruiting trained media professionals is proving to be the biggest headache for most big players in the industry.

According to a report by FICCI, media industry has become the hottest sector for investment in the entertainment and media space. Now even, foreign media houses are increasingly eyeing the Indian media industry, one of the most attractive markets globally. The demand is clearly of a whopping 1.5 million hours of content per annum, if not more. With so many channels at various stages to kick start operations in India, at the very least 80,000 people will be required in the industry.

Today in television channels, trained staff is required to cover the hot job profiles of Program Producers, Directors, Anchors, Content Creators, Promo Producers, Digital Editors, Sales Professionals, Scriptwriters, News Presenters, TV Journalists, News Producers and Cameraman who build the identity of any television channel. There are many opportunities with various leading TV channels and as always, a job in television industry is the hottest.

So, what are you waiting for ? Make a sound career choice


Bimal Kr. Choudhury,
Assam Academy of Media Studies,